#TrendAlert: Butter yellow ruled the A/W 2024 runways and here's how you can incorporate it in your wardrobe (2024)

The mellow shade is the perfect neutral to don this season.

After red last year, there’s a new hot colour on the block that has taken the fashion world by storm. Pastel yellow not only overtook the Spring-Summer ’24 runways, it dominated the Autumn-Winter ’24 fashion shows as well, proving it’s going to remain relevant throughout the year.

Find out more about the colour and how to style it below.

What is ‘butter yellow’?

Neither as bright as lemon yellow and not as dull as beige, butter yellow is exactly what it sounds like, the shade of a stick of butter. The soft, creamy hue can have variations though, just like how the colour of butter might vary from region to region. But mostly, it is always muted, with just a tinge of warmth.

The colour made a splash on the fashion runways

While mustard and ochre are the shades in the yellow spectrum one might expect to be popular during the colder months, if the ongoing Autumn-Winter fashion week season is to be believed, butter yellow will be all over the streets and in our wardrobes in the chillier season as well.

Lightyellow was a prominent feature in the collections of brands like Gucci, Jil Sander, and Burberry among others,taking the form of oversized coats, handbags, and blazers. In fact, even the red carpet has not been immune to its charm, with Aubrey Plaza notably donning a buttery look from Loewe’s Spring Summer ’24 collection at the Emmy’s.

How to incorporate the colour in your wardrobe

#TrendAlert: Butter yellow ruled the A/W 2024 runways and here's how you can incorporate it in your wardrobe (1)

#TrendAlert: Butter yellow ruled the A/W 2024 runways and here's how you can incorporate it in your wardrobe (2)


The easiest way to style the colour of the moment is to wear it like a true neutral shade. So the next time you find yourself reaching out for that ivory shirtor a grey waist jacket, replace it with something in butter yellow instead. The colour complements most deep tones like navy, wine, black, or even different textures like denim and faux fur. Buttery accessories— think light yellow bags, heels, and slides—will practically go with anything, injecting your outfit with a bit of sunny joy this spring. And considering the shade was all over the A/W 2024 runways as well, looks like even winter wear this year will get a boost of warmth from the happy colour.

Below, discover pieces in butter yellow that we are loving at the moment—from shoulder bags andbreezy dresses, to versatile shirts.

Summer Somewhere Matera Midi Bodycon Dress, ₹6,590

#TrendAlert: Butter yellow ruled the A/W 2024 runways and here's how you can incorporate it in your wardrobe (3)


Stella Mccartney Logo Waistband Front Pleat Relaxed Fit Trousers ₹80,999

#TrendAlert: Butter yellow ruled the A/W 2024 runways and here's how you can incorporate it in your wardrobe (4)


Arohi Yellow handcrafted jacket set, ₹22,975

#TrendAlert: Butter yellow ruled the A/W 2024 runways and here's how you can incorporate it in your wardrobe (5)


Kanika Goyal Label Yellow hand embellished poppies shirt, ₹17,500

#TrendAlert: Butter yellow ruled the A/W 2024 runways and here's how you can incorporate it in your wardrobe (6)


Coach Kellie Leather Stilettos, ₹23,500

#TrendAlert: Butter yellow ruled the A/W 2024 runways and here's how you can incorporate it in your wardrobe (7)


Kate Spade Sam Icon Small Convertible Crossbody, ₹26,500

#TrendAlert: Butter yellow ruled the A/W 2024 runways and here's how you can incorporate it in your wardrobe (8)

Also read:How Milan Fashion Week 2024 made a case for elevated everyday wear

Also read:#TrendAlert: Big, bold, and fabulous sunglasses reign supreme on the Winter/Fall runways

#TrendAlert: Butter yellow ruled the A/W 2024 runways and here's how you can incorporate it in your wardrobe (2024)

FAQs

What colors go well with butter yellow? ›

It goes well with classic neutrals like crisp white, soft gray, and natural wood tones. If you're looking for something a bit more bold and fun, pair it with other pastel shades of pink, or a pretty robin's egg blue.

What to wear with butter yellow? ›

The good news is that this season, it's all about the butter yellow trend. Think pastel tones that will inject some much-needed sunshine into your wardrobe as well as being easy to wear – it looks great with classic blue denim, for starters, or try it with black and white.

Is yellow in style in 2024? ›

Trend colour yellow

This year is Yellow the absolute trend colourthat will make your look shine. We have a fresh and exciting selection of shoes to add a touch of sunny yellow to your outfits. Our Spring/Summer collection is perfect for embracing the yellow trend.

What is the shade of butter yellow? ›

This creamy hue draws from the warmth of a kitchen filled with cozy conversations. A gentle palette that creates a haven of inviting charm, it casts a soft, buttery glow that envelops every corner with the timeless simplicity of a family home.

What color best compliments yellow? ›

The colors that pair well with bright yellow include:
  • Navy blue.
  • Purple.
  • Lavender.
  • Indigo.
  • Violet.
  • Black.
  • White.
  • Gray.

What colors make yellow look less yellow? ›

Blue will likely bring the yellow out more. One of the best ways to neutralize it would be to use that color for your walls as well. Or stick with warmer colors like sage green. Try to avoid putting purer whites next to it as well.

What is the fashion color for 2024? ›

According to experts, trendy colors include warm neutral tones like soft beige, cream, and peach. Bold and vibrant colors like bright orange, lively green, and vibrant blue will also play a significant role in the fashion year 2024. These colors are intended to bring freshness and vitality to the collections.

What is the hot color for 2024? ›

Benjamin Moore's 2024 Color of the Year is Blue Nova, a cool and captivating shade of blue with the prettiest hint of violet. The intriguing color choice stems from the desire to travel both near and far — even outer space!

What is the theme of year 2024 color? ›

Pantone named Peach Fuzz (Pantone 13-1023) as its Color of the Year for 2024. The soft, heartfelt hue expresses the desire to nurture kindness, compassion, and connection—all while fostering a deep coziness as we seek a peaceful future.

Why isn't butter yellow anymore? ›

Without the presence of beta-carotene, the milk produced by these cows lacks the yellow pigmentation, resulting in white butter. The absence of greenery in their diet leads to the absence of color in the final product. Organic vs.

What is yellow butter called? ›

Yellow Butter, also known as Salted Butter is known for its combination with toast. The colour of the butter has a yellow tint because of the high-fat content in it. The addition of salt to the butter increases its shelf life and makes it last longer.

What is the yellow color for spring 2024? ›

Butter yellow. Saturated just enough to add some dimension to a look, but subtle enough to be styled like a neutral, we can't picture a more fitting color for spring.

What colour goes with butter colour clothes? ›

Butter Yellow Is Fashion's New Favourite Neutral—5 Colours It Looks Great With
  • 5 COLOURS THAT GO WITH PALE YELLOW.
  • BLACK. (Image credit: @deborabrosa) ...
  • BLUE DENIM. (Image credit: @taffymsipa) ...
  • WHITE. (Image credit: @giasinatra) ...
  • KHAKI. (Image credit: @francescasaffari) ...
  • BEIGE. (Image credit: @emmanuellek_)
Feb 9, 2024

What color goes with creamy yellow? ›

One of the best qualities of yellow is that it goes beautifully with many other colors, including white, orange, green, pink, blue, and brown. To build the perfect color scheme, pick one or two shades of yellow for accents, a dark neutral, and doses of white for a balanced color palette.

What makes good butter yellow? ›

A natural pigment, beta-carotene, provides this yellow colour. The presence of this carotene is also why butter is a source of Vitamin A. Cows that have been fed green fodder – such as grass – will tend to have more carotene in their milk, and therefore give yellower butter than cows fed on dry feed, like grains.

What is butter yellow dye for? ›

The Birth of “Butter Yellow”

One of the most vibrant and affordable dye was “Aniline Yellow” which quickly found use in textiles, inks, and, notably, in the food industry as a colorant for margarine. Here, the dye was known best as “Butter Yellow”.

References

Top Articles
Latest Posts
Article information

Author: Msgr. Refugio Daniel

Last Updated:

Views: 5803

Rating: 4.3 / 5 (54 voted)

Reviews: 93% of readers found this page helpful

Author information

Name: Msgr. Refugio Daniel

Birthday: 1999-09-15

Address: 8416 Beatty Center, Derekfort, VA 72092-0500

Phone: +6838967160603

Job: Mining Executive

Hobby: Woodworking, Knitting, Fishing, Coffee roasting, Kayaking, Horseback riding, Kite flying

Introduction: My name is Msgr. Refugio Daniel, I am a fine, precious, encouraging, calm, glamorous, vivacious, friendly person who loves writing and wants to share my knowledge and understanding with you.