COLOR TRENDS SS / SPRING SUMMER 24 – Studio Sense (2024)

With the onset of Spring/Summer, the runways are awash with vibrant colors. The season's palette highlights a celebration of colors, bringing an explosion of vitality and energy to the collections. With the arrival of the new season, the runway shows are making a clear statement: It's time to embrace the joy and boldness of colors 🎨

Next, we can follow the colors that promise to be the highlights of SS 2024 💕

Green Flare | Cyber Lime | Fresh Mint | Malachite – The color of nature 🍃💚
Green, representing nature at its peak, is a natural choice for the season. Pastel green, lime green, and mint green shades take the spotlight, reminiscent of the lushness of spring foliage. This color conveys a sense of freshness and renewal.

Cornflower Blue | Galactic Cobalt - The clear skies of the season 💙🌌
Blue is another color that dominates spring and summer. Sky blue, pastel, and cobalt blue shades are popular on the runways. These tones evoke the clear skies of the season, the blue of the sea, and convey tranquility and serenity.

Radiant Red - Passion and Determination ❤️🌹
Intense red, with its infectious energy, is the color of passion and determination. It's the shade that commands attention and reveals boldness, adding a touch of confidence and liveliness to any look. A perfect choice for those who want to stand out with style and personality, and it also promises to be among the most coveted colors in the Spring/Summer of 2024.

Apricot Crush | Mellow Peach - Warmth and Energy 🧡🔥
Orange, with its warm and vibrant hues, is a choice that radiates energy and vitality. Shades like tangerine, apricot, peach, and coral evoke the warmth of summer and add a touch of liveliness to any style.

Fondant Pink | Pink Diamond - Delicacy and Femininity 🌸💓
Shades of pink, from soft to vibrant, are in the spotlight for Spring/Summer 2024. This color evokes a sense of delicacy, femininity, and romance, making it a popular choice in both casual and formal wear.

Purple Swirl - Sophistication and Mystery 💜
Purple, representing sophistication and mystery, is a versatile color. Shades of violet and lavender are on-trend, bringing a sense of elegance and originality.

Chalk - Simplicity and Refinement 🤍🖍
A delicate and serene color, inspired by the softness of chalk. With its gentle and sophisticated tone, Chalk brings a sense of calm and lightness to any garment. Ideal for creating clean and elegant looks, it is the perfect choice for those seeking simplicity with a refined touch.

Our catalog has already been enriched with these stunning colors; take a glimpse of what's coming up 👇🤩

Fashion encourages everyone to embrace colors and use them to express their personality. The Spring/Summer 2024 palette is a celebration of the diversity of hues and shades, allowing each person to choose the colors that resonate with their essence.

Seize the opportunity to color your collection with prints that reflect joy and personality this season 🙌

Sources:

Coloro – The Color Code
WGSN Brasil