You want to land your dream job in design. How can you make your portfolio stand out? (2024)

Last updated on Mar 1, 2024

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Know your audience

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2

Curate your projects

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3

Tell a story

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4

Design your portfolio

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5

Test and update your portfolio

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6

Here’s what else to consider

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You want to land your dream job in design. How can you make your portfolio stand out? Whether you are a graphic designer, web designer, or UX/UI designer, your portfolio is your most powerful tool to showcase your skills, creativity, and personality. But how can you create a portfolio that catches the attention of your potential employer and convinces them to hire you? Here are some tips to help you craft a portfolio that stands out from the crowd.

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You want to land your dream job in design. How can you make your portfolio stand out? (1)

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1 Know your audience

Before you start designing your portfolio, you need to research your target company and role. What kind of projects do they work on? What are their values and goals? What are the skills and qualities they are looking for in a designer? You want to tailor your portfolio to match their expectations and needs, and show them how you can add value to their team. Use their language, style, and tone to communicate your message and fit their culture.

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2 Curate your projects

Your portfolio should not include every single project you have ever worked on. Instead, you should select the best and most relevant examples that demonstrate your range of skills, experience, and interests. Choose projects that align with the type of work you want to do, and that showcase your problem-solving, creativity, and technical abilities. You should also include some personal or passion projects that reflect your personality and passion for design.

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3 Tell a story

Your portfolio should not only display your final outcomes, but also explain your process and thinking behind each project. You want to tell a story that shows how you approached the problem, what research and methods you used, what challenges and feedback you faced, and how you iterated and improved your solution. You should also highlight the impact and results of your work, using metrics, testimonials, or awards if possible. This way, you can show your potential employer how you work, think, and learn as a designer.

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4 Design your portfolio

Your portfolio itself should be a reflection of your design skills and style. You want to create a portfolio that is easy to navigate, visually appealing, and consistent. You should use a clear and simple layout, a professional and readable font, and a harmonious and attractive color scheme. You should also use high-quality images, videos, or mockups to showcase your work, and make sure they are optimized for web and mobile devices. You should also add some personal touches, such as a logo, a bio, or a photo, to make your portfolio more memorable and unique.

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5 Test and update your portfolio

Before you send your portfolio to your potential employer, you should test it for functionality, usability, and accessibility. You want to make sure your portfolio works well on different browsers, devices, and screen sizes, and that it is easy to use and understand for different users. You should also check for any errors, typos, or broken links, and fix them as soon as possible. You should also update your portfolio regularly, adding new projects, skills, or achievements, and removing outdated or irrelevant ones. This way, you can keep your portfolio fresh, relevant, and impressive.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You want to land your dream job in design. How can you make your portfolio stand out? (2024)

FAQs

How do I make my design portfolio stand out? ›

3 tips to make your design portfolio stand out
  1. Write something about yourself. A strong product design portfolio allows hiring managers to understand who you are inside and out as a designer. ...
  2. Add non-design work. ...
  3. Quality projects over quantity. ...
  4. Create a portfolio that lands work.
Jan 3, 2023

How can you make your portfolio stand out from others you want to grab the attention of others how can you do that? ›

Making Your Portfolio Stand Out
  1. As an emerging artist, it's important to have a strong portfolio that showcases your skills and abilities. ...
  2. Choose your best work. ...
  3. Organize your portfolio. ...
  4. Write an artist statement. ...
  5. Include a CV. ...
  6. Keep your portfolio up-to-date.
Jan 13, 2024

How do I create a design portfolio for a job? ›

Let's dig in.
  1. Identify Work Samples to Share. When it comes to choosing items for your portfolio, quality always trumps quantity. ...
  2. Tell the Story of Each Sample. Exhibiting your best designs doesn't end with the images or screenshots. ...
  3. Choose a Web Platform. ...
  4. Optimize Your Website.

How do I make my design stand out? ›

Contrast is key

Contrast is one of the most imperative parts of the design for mood, legibility and to make it stand out. Use a contrasting color palette background, fonts, and graphics.

How to make an eportfolio stand out? ›

"Use samples that showcase your range of skills. Depending on your profession, your portfolio should include a wide variety of writing samples, photographs, images, project summaries or reports. If you don't have professional experience, consider using work from school, club or volunteer projects."

How do you make a portfolio when you don't have any work to show? ›

If you have no work, creating samples can be a game-changer. Consider exchanging your services with another professional to build your portfolio. For example, if you're a graphic designer, you can create logo work for a copywriter in exchange for writing services. Or, simply create mockups to showcase your skills.

How do you come up with a good portfolio? ›

While deciding on how to make a portfolio, follow these steps to create one:
  1. Identify your best work samples. ...
  2. Create a contents section. ...
  3. Include your resume. ...
  4. Add a personal statement outlining your professional goals. ...
  5. List out your hard skills and expertise. ...
  6. Attach samples of your best work.
Sep 13, 2023

How to make your own portfolio? ›

These range from designing your portfolio in an attractive way to making sure it sees the day of light.
  1. Gather inspiration.
  2. Choose your online portfolio design.
  3. Showcase your best projects.
  4. Use high-quality images.
  5. Include the right content and features.
  6. Improve your portfolio's UX.
  7. Work on your site's SEO.
May 6, 2024

Can you get a design job without a portfolio? ›

To be crystal clear, you don't NEED a fancy sleek portfolio to land your first job in UX or Product Design. However, having something tangible that shows your interest in the field will trump telling about it any day.

How should I present my design portfolio? ›

Show your design thinking and process work. People are interested as much in how you will be to work with as they are in your finished products. Prove that you're self-initiating. This can be conveyed through a display of personal work but also in how you speak or write about your work.

How can I make my portfolio attractive? ›

Tips for making a portfolio
  1. Use consistent branding throughout your portfolio. This means using the same fonts, colors, and overall style throughout your portfolio. ...
  2. Keep your portfolio up-to-date. As you create new work, be sure to add it to your portfolio. ...
  3. Focus on the type of work you want to do in the future.
May 6, 2024

How to enhance your design portfolio? ›

8 Top Tips to Improve Your Design Portfolio
  1. Carefully curate your work. ...
  2. Showcase your process. ...
  3. Highlight your unique selling points. ...
  4. Tailor your portfolio to your audience. ...
  5. Keep it visually appealing and user-friendly. ...
  6. Update and refresh regularly. ...
  7. Provide context and project details. ...
  8. Include your contact information.

How can I make my portfolio more creative? ›

What should I include in my portfolio or showreel?
  1. Be selective and reflective, you don't need to include everything you've ever done. ...
  2. Show your versatility! ...
  3. Showcase your strengths - prioritise quality over quantity.
  4. Do not underestimate the creative value of sketches, doodles, or unfinished work.
Jan 4, 2024

How do I promote my design portfolio? ›

14 Ways to Market Your Portfolio Website
  1. Update Your Portfolio Design. ...
  2. Run Targeted Email Marketing Campaigns. ...
  3. Showcase Client Testimonials. ...
  4. Join Relevant Groups. ...
  5. Work With Other Industry Professionals. ...
  6. Share Your Story. ...
  7. Use SEO Techniques to Rank on SERPs. ...
  8. Guest Post on Other Websites.

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