Trending Upward: Our 2024 Color of the Year | Sherwin-Williams (2024)

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Trending Upward Our 2024 Color of the Year

Each year, our color forecast teamselects just one hue to tell the story of the cultural moment we’re experiencing. For our2024 Color of the Year, we’re swept up in the clarity and calm of Upward SW 6239 (224-C1), a tranquil and uplifting blue-gray that encourages boundless creativity. This color of classic comfort speaks to a desire for personal progress and peace—an outlook and effort that allows us, individually and together, to move up and rise above—ever ascending.

Sue Wadden, Director of Color Marketing at Sherwin-Williams, tells us more about how this peaceful hue falls perfectly into place within the world of design and color trends.

STIR: Tell us the process for choosing Color of the Year.

Sue Wadden:

You know that moment in a project when everything falls into place? The furnishings are in place, the lighting has been fine-tuned, and the color and finishes on the walls are bringing everything together. Your sense of accomplishment is sky high. I get the same feeling every year when we release the Sherwin-Williams Color of the Year.

Our color team spends a full year researching and gathering inspiration, which culminates in February when we all convene to put our forecast together. It’s three great days of idea swapping and color discussion (and, yes, coffee consumption), and we walk out of the room proud to have identified a color direction we can’t wait to share with the world.

It’s amazing how the enormous amount of information we gather finds its way into selecting one signature hue from a palette of thousands. That is the basic methodology for selecting our annual Color of the Year.

Upward SW 6239 (224-C1) Satin

STIR: How was Upward finally selected?

Sue:

We’re seeing a captivating shift toward warmer colors since 2020, signaling a departure from the cooler grays that have graced our interiors from 2008 to 2019. As designers, we understand that the essence of good color theory lies in striking the perfect balance. That’s where the beauty of icy blues comes into play—they act as an exquisite counterbalance, ensuring all the warmth in our palettes is in harmonious equilibrium.

I can’t help but notice the evolution of white as well—it still boasts its characteristic light and chalky allure, but now, with a hint of added saturation from a delicate trace of blue. It’s these subtle nuances that elevate the color game and infuse our spaces with timeless elegance.

Although fashion isn’t always the main influencer for us, it does serve as a wellspring of inspiration, and I’ve been intrigued by the resurgence of super-light, almost stonewashed denim-like shades. This throwback style is rapidly gaining popularity, a sure sign that icy blue is making its triumphant comeback in the design scene.

Upward SW 6239 (224-C1) Flat

Snowbound SW 7004 (256-C2) Satin

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