Midle, a web3 marketing platform for brands aiming to supercharge user acquisition, engagement, and retention, has announced the$MIDLEtoken offering on the TrustSwap Launchpad startingMay 22nd, 2024 at 5:00 PM UTC.
Note:This is a dual-round offering with participants having theirallocations split equally across both the Private & Public Rounds.
Introducing Midle
Midle is an all-in-one marketing platform that incorporates the most effective marketing solutions in the web3 world. Thanks to several innovative features, Midle enables projects to do measurable, sustainable marketing with very low costs and minimum effort by rewarding web3 users for their tasks and marketing activities.
With their task-to-earn business model and cutting-edge data processing features, Midle delivers measurable and sustainable marketing results by incentivizing users to complete tasks both on-chain and through social media to earn tokens and NFT rewards.
Platform Features
The Midle platform includes several novel elements that make it the go-to platform for web2 and web3 marketing.
No Bot Accounts: Bot accounts make most Web3 campaigns inefficient. The anti-bot system on Midle prevents bot account crowding.
Tailormade Solutions: Unlike its competitors, at Midle, brands can communicate directly with the team 24/7. The Midle Customer Solution team organizes short meetings and interviews with brands to accurately identify their project’s needs. Based on these analyses, it prepares customized task types and campaigns tailored to the customer’s needs, ensuring maximum platform efficiency.
Ease Of Use: To benefit from platforms such as Midle, brands need to reward users by creating campaigns regularly. However, some brands may not have enough employees to prepare these campaigns, or they may not have time for them in their busy work schedules.
Brands that purchase a monthly subscription are provided with services such as tailormade campaign creation and automated task systems. Within the scope of these services, the Customer Solution team analyzes the product of the relevant brand, identifies the needs of the brand, and develops a suitable solution. On behalf of the brand, 2 different campaigns are created regularly every month. Tasks are automatically created for all posts shared on all social media platforms of the brand. Special events are organized on the Midle Discord channel.
Web2 / Web3 Focused: Midle provides services not only for Web3 but also for Web2 brands. It helps Web2 brands reach Web3 users and accelerates the transition from Web2 to Web3.
Data-Driven Marketing: The biggest problem of the web3 world in marketing is measurement. Since web3 and token projects are banned from marketing platforms like Facebook Ads and Google Ads, they focus on influencer marketing. However, they cannot measure the new users coming from influencer marketing. The return of all campaigns performed in Midle can be measured by brands. Thanks to detailed user and task segmentation, detailed data such as how many people completed the campaign, click/impression/completion rates, and the locations of the users acquired can be analyzed so that new marketing strategies can be developed accordingly.
Rewards and Incentives: Midle offers many different reward mechanisms, such as giveaways, leaderboards, and special events. Users can earn rewards through campaigns, weekly and monthly giveaways organized by Midle, player and clan leaderboards, and Discord events.
Gamification: Midle’s gamified clan system increases the competition among users and makes them more engaged with the platform. This makes it easier for them to become loyal users of the platform. In this way, they quickly adapt to the new campaigns and developments of the platform.
Business Model
Midle has a diverse range of revenue streams including:
Midle Points: Brands purchase Midle Points to create tasks & Midle Points can be purchased with crypto or credit card payment
Campaigns: Brands buy the campaign area on Midle’s homepage and use it for their own campaigns to distribute the rewards they want.
Subscriptions: Brands can purchase a monthly subscription to benefit from many special services, such as tailor-made campaigns, automated task systems, and one-to-one customer success service.
SDK Support: Through the Midle SDK, projects will be able to create all tasks in Midle on their own websites. They will be paid according to the number of completed tasks.
Token Utility
The $MIDLE token has several interesting features and utilities that tie it into the platform and ecosystem.
Burn Mechanics: Starting 3 months after IDO, each new user who registers to the platform will trigger 100 tokens to be burned. Additionally, 30% of the payments received from the projects will be used for token buy-back-and-burn events.
Staking: B2C and B2B users who stake the $MIDLE token will have the utilities mentioned below. Some of the token rewards from campaigns coming to Midle will be allocated to $MIDLE stakers and distributed as airdrops.
Buyback Mechanism:Midle token buybacks will be made with 30% of the payments received from the projects.
HOLD-TO-EARN
- $MIDLE holders will earn extra giveaway tickets and prizes on Midle.
- $MIDLE holder projects will earn discounts on subscriptions.
- $MIDLE holders will earn the right to participate in exclusive campaigns on Midle.
STAKE-TO-DROP
- $MIDLE stakers will receive airdrops of other projects that are using Midle.
With the airdrop solution developed by Midle, projects will be able to make their own airdrops using Midle’s system. To benefit from this service, projects will allocate a token allocation to Midle. Some of this allocation will go to Midle stakers as an airdrop. For this reason, users who stake Midle will benefit from the airdrops of all projects using Midle.
STAKE-TO-EARN
- $MIDLE stakers will earn extra $MIDLE with high APR staking pools.
- $MIDLE staker projects will use platform for free.
Roadmap
Meet The Team
KAVIN MAHBUBANI / CEO
Kavin is a seasoned business development and partnerships manager with a proven track record of driving growth and achieving results; building up years of experience and expertise in the web3 industry. Kavin has served and continues to serve as an advisor for several start-ups while also offering his services as a Public Affairs and Business Development consultant to businesses expanding into the United Arab Emirates.
FATIH DINCEL / Co-Founder
COO at GAMI World, Serving both local and global advertising agencies like BBDO group as a Creative Strategist, Dinçel worked together with leading companies from all around the world, such as Starbucks, Bridgestone, Burger King, Popeyes and Mercedes Benz. Besides being a founding partner of Midle, he leads the business development and marketing operations of the company.
BERKAY HACIFETTAHOGLU / COO
Berkay is a professional in the Web3 industry, having identified his true passion for product development after working in the field for some time. With a diverse background in software development, marketing, social media management and business development. Berkay has successfully taken on the role of Product Manager in various projects within the GAMI organisation.
Learn More
Token Offering Details
Important Notes
This is a dual-round token offering. This means participants will have theirallocations split equally across both the Private & Public Rounds.
For example, if you have a $1000 allocation, $500 goes into the Private Round and the other $500 goes into the Public Round. $MIDLE token is launching on BNB chain and targeting a TGE and listing end of Q2.
Tokenomics
Secure Launch Process
To ensure a smooth launch, the Midle team has agreed to:
- Have their domain fully SSL certified one week prior to the launch date.
- Have their domain protected by Cloudflare and share the proof with TrustSwap prior to the launch date.
- Disclose the vesting schedule of all tokens, including team, strategic investors, private presale, influencers, etc.
- Distribute tokens to launchpad participants within one hour of exchange listing.
- Provide the timeline for token distributions and distribute tokens within a one-hour window of the agreed-upon time.
- Have at least one community moderator on each social platform (Twitter, Telegram, etc.) actively available 24 hours a day for the first 7 days following the launch.
Participation and Allocation
This Launchpad offering is forBOTH a Private & Public Round allocationof the$MIDLEtoken. Anyone who wants to join can apply, but application does not guarantee an allocation.
As always, anyone with a$SWAPStaking Score of at least 4,000can receive aguaranteed allocationprovided that individuals (and entities) pass KYC (jurisdictional restrictions apply). Token allocation will be split up among eligible participants proportionately based on their percentage of the total combined Staking Scores. Any unclaimed allocations after the initial funding round will be offered to those who might otherwise be ineligible.
Visit theTrustSwap Dashboardto check your staking score. You can add more SWAP and/or increase the duration of your stakes at any time to increase your Staking Score. To learn more about Staking Scores and the TrustSwap Long-Term Staking Pool (LTSP), read our comprehensiveblog post.
Step-By-Step Guide
Prepare for Launch Day by ensuring that your SWAP stakes are topped up before the snapshot. You can also complete your KYC in advance.
- OnMay 22nd, 2024, at 5:00 PM UTC, the application window will open for 24 hours. During this time, go to theTrustSwap Launchpadand click the “Start” button to apply.The snapshot will be taken at 5 PM UTC on May 23rd, 2024 (24 hours after the launch event begins).
- Complete all of the steps required for KYC verification. This can be done in advance at any time for free in just a few minutes. To save time on launch day,complete your KYC registration now.
- OnMay 23rd, 2024, at 5:00 PM UTC, the application portal will close, and a snapshot will be taken of all active SWAP stakes. There will then be a waiting period of up to 48 hours as the team finalizes internal processes.
- Successful applicants will receive an email confirming their total allocation (the maximum amount they are allowed to contribute to the token offering) and asking how much they wish to contribute. Individual allocations will be either the full allocation or the pledged amount, whichever is lower.
- You will have 24 hours to send funds. After 24 hours, your position will be given to the next in line, and you will lose it. Payments must be sent in USDC or USDT on either Ethereum (ERC20), BSC (BEP20), or Polygon (MATIC) blockchain.
- Any tokens that are unclaimed after the initial funding round may be offered to those who applied successfully but were not eligible for guaranteed allocations.
How To Prepare
- Based on the requirements set for a guaranteed allocation, stake your$SWAPtokens inthe Long-Term Staking Portalbefore thesnapshot on 5/23/2024 at 5:00 PM UTC.
- Take a photo of your government-issued ID card (Passport, Drivers License, or any other form of government-issued ID card that has your photo in it).*
- Take a selfie of yourself holding the ID card along with a note that reads: “MIDLE 2024”.*
- Make sure to follow theTrustSwap Announcementchannel for updates and confirmations.
- Submit your details and documents at any point during the 24-hour launch window athttps://dashboard.trustswap.org/app/launchpads.
Note:Steps 2 and 3 are not necessary if you have an active KYC registration. You can save time by pre-registering athttps://dashboard.trustswap.org/app/sekuritance.
Who Can Participate in the $MIDLE Token Offering?
Anyone not domiciled in the USA or UN-sanctioned countries can participate in the $MIDLE Private & Public Round token offering.
Disclaimer: Launchpad dates and details are subject to change. This is not an endorsem*nt, partnership, or offer for investment by TrustSwap. Midle is using the TrustSwap Launchpad as a customer, with specific requests as to how they need their launch to operate. TrustSwap is a provider of non-custodial, smart-contract-based software services. Digital assets carry a high level of risk. Participation is performed at your own risk. Exercise caution and conduct your own due diligence.
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